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Centene Multi-line Campaign
Centene had traditionally talked about specific products within their local health plans. What this campaign set out to do was elevate awareness in each health plan brand and cultivate loyalty by reinforcing their consitentency as a partner in healthcare — regardless of changing circumstances — through different products that matched wherever you were in life. The concept expresses that having a health plan is really having a plan for your life. You’re taking charge of the essentials. And though things may change, you’ll have the peace of mind of knowing you’re covered.