The final long-form video
We also created a suite of assets to accompany the press release and promotion. From social posts to drive awareness to the cause and donations, to a custom landing page that made sure the consumers journey was seamless from beginning to end.
The storyboards also created a unique challenge for this project. With so many unique shots and a tight timeline, we couldn't rely on our typical strategy of using preexisting images or an illustrator. So we came to the solution of using a combination AI imaging and Photoshop actions to create a cohesive storyboard that allowed us to successfully sell the concept to the client all the way regulatory.
Example storyboard frames