Nutter Butter Anniversary Packaging

Nutter Butter is getting ready to celebrate their 50th anniversary and came to us wanting a festive redesign for their packaging. Our idea was to showcase each decade since their release in 1969. I developed looks for 1969 and the 1980s that would then be carried over to the other decades. My designs allowed for the icons and patterns to be interchangeable creating consistency across all packages while still allowing for variation in each decade.